This is just an idea I have for the broadcast industry to keep up with the ever changing media. I've already established that people no longer take the time to sit in front of the TV every night; people are always on the go. The industry has adapted by making media accessible on computers/ipods etc., rather than just on the TV. The news industry particularly has invested in doing a 24-hours news rather than just the 5:00 newscast in order for people to get news anytime, anywhere. But I don't think this is enough.
If people aren't going to sit in front of their TV anymore, we need to bring the TV's to the people. Yes, you can get it online, but people aren't always sitting in front of their desk anymore...their on the go. I propose putting TV's in cars, subways and other public places. This might be the only way to get people to watch. Some gas stations, planes, restaurants and businesses already have TVs. But this isn't enough. I think the networks should push for TV's in high-traffic areas in order to get things seen. They would have to specialize the format, but at least this way advertisers would know it's being watched by using eye-tracking devices (as mentioned earlier). If the consumer won't go to the TV, news stations will just have to bring the TV to the consumer.
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