Does Anyone Look at Those Ads

This is mostly a big one for advertising. But a company called Xuuk created a device that can tell exactly how many people look at a billboard add. They have found a way to use infrared technology to tell if a pair of eyeballs looks at an ad or not. To explain how it works, you know how you always get that bad 'red-eye' look in pictures. Well this eye-tracking device works kind of the same way and has found a way to use the light reflected from your eyes and measure to see how many people actually look at the direction of the ad. This will have a big impact on the advertising industry because they now know if people are actually looking at their ads. This will definitely make advertising more effective because before advertisers just kind of posted their ads blindly hoping that a lot of people think about them. For more info click here

But this kind of brings up a point that Postman was talking about in his book, "Technopoly." More work goes into advertising than the actual products they're advertising.
"commercials are rarely about the character of the products. it is about the character of the consumers of products...What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. and so the balance of business expenditures shifts from product research to market research, which means orienting business away from making products of value and toward making consumers fell valuable." More work goes into advertising than the actual products they're advertising.