Tuesday, June 12, 2007

Control Technology

Technology is changing so fast it is almost impossible to keep up with it. I know that's an obvious statement, but it's growing so fast that we now need new technology just to control our technology. In the book Technopoly, Neil Postman says:

"Technology increases the available supply of information. As the supply is increased, control mechanisms are strained. Additional control mechanisms are needed to cope with new information. When additional control mechanisms are themselves technical, they in turn further increase the supply of information. When the supply of information is no longer controllable, a general breakdown in psychic tranquility and social purpose occurs."

Although I don't agree that a breakdown will occur, I do agree that some type of control is needed to keep things in order. Take You-Tube for example. This video site is a great resource for video, but if everyone can get their video from this free website, then how are TV shows and movies supposed to make any money? If they can't make money then they will stop making them and I know I would have a breakdown without my TV. But luckily we have control technology. Companies like Philips are developing "video fingerprinting technologies" that can detect whether an uploaded video is pirated or not. This is one way to make sure ensure copyright protections. For more information click here

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